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Complete the form at right to download your complimentary eBook.
Hugh Macfarlane, along with MarketProfs.com, surveyed industry pros around the world to find out how the best companies align B-to-B Sales and Marketing teams for maximum success:
- 1,400 sales and marketing professionals surveyed
- 84 countries covered
One result of those efforts is the eBook: “Give Marketing a sales quota.”
The findings in this engaging eBook may surprise you, but ignore them at your own risk. After all, these “unorthodox” organizations are doing much better in the real-world than their "conventional" competitors:
- Closing 38 per cent more proposals than less-aligned counterparts in their industry
- Losing 36 per cent fewer customers to competitors
- Growing 5.4 points faster
Fill out the form at right and download your complimentary eBook now to find out if conventional thinking about "Marketing and Sales Alignment" are holding your company back.
 Hugh Macfarlane is an internationally-recognized author of “The Leaky Funnel,” a business novel packed with key arguments for a major change in the way businesses organize and manage their combined Sales and Marketing resources.
The book’s central argument, that a new framework is needed for the aggregate Sales and Marketing force, is based on Hugh’s 20 years-plus experience in working with and advising investors, Boards, CEOs, Directors of Sales or Marketing, and other senior managers with products or services that are complex to sell.
Hugh is also the Founder/CEO of MathMarketing. Client successes include AXA, CA, Canon, Ernst & Young, GE, IBM, NEC, Nokia, Optus, Oracle, Perpetual, SAP, Sony, Telstra, Vodafone and World Vision.
About MathMarketing
MathMarketing has served many leading and aspiring businesses globally who seek to align Sales and Marketing, fill their sales funnel, and pursue growth. Our clients face at least one of several business to business marketing problems related to building or gaining buy-in to their sales and marketing plans, or to the business to business marketing skills of their team. MathMarketing solves these problems using facilitated planning, marketing training, business coaching, an executive simulation game, thought-leadership articles and a popular business novel.
About Eloqua
Eloqua provides the leading integrated demand generation platform for executing, automating and measuring highly effective B2B marketing programs. Backed by expert professional services, Eloqua Conversion Suite is the only on-demand solution that offers businesses a common marketing automation platform bridging the sales and marketing divide. It integrates direct marketing, interactive marketing, lead generation and sales force automation to turn customer acquisition into a measurable process, improve marketing effectiveness and accelerate the enterprise sales cycle.
Our customers employ Eloqua to develop accountable and transparent marketing processes, and to better understand their customers through prospect activity profiling and campaign analytics. Eloqua helps marketers optimize their campaigns to maximize conversion rates. Eloqua helps marketers build trust with sales through a common understanding of lead quality, and we provide the means to automatically segment, distribute and nurture those leads into sales opportunities.
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